OUR ONLINE RESEARCH NETWORK
We have built a web-based platform of storefronts that are designed to invite and engage the consumer in reward-based promotional activities. When combined, these storefronts make up a targeted research mall that consumers can drop in and out of at their convenience.
From this on-going relationship, important demographic data, psychographic profiling and purchase behaviors can be gathered on a targeted opt-in basis. This ongoing customer traffic will enable you to constantly update and renew your marketing data bases. Besides accurately tracking purchases and incentive redemptions, these definitive ROI metrics will reveal other opportunities for cross-selling and leveraged brand building.
SURVEY DATA CAN DRIVE YOUR CREATIVE EXECUTIONS AND MAKE YOUR MARKETING EFFORTS MORE ACCOUNTABLE
You must use personalization to reach the consumer of today. Any type of marketing piece that addresses the prospect or current customer by name will get noticed and remembered. Most importantly, personalization creates action. Personalization can dramatically increase your response rates.
Online surveys allows you to do such data base marketing almost effortlessly.
Each member of a market segment can be addressed by their first name. Past purchases can be referred to. Additional merchandise can be offered to the known buyer of a certain brand or to a survey respondent that indicated an interest in a particuliar product line or service.
Suddenly your marketing campaigns become "chasing down hot leads" as opposed to "throwing it all up on the wall to see what sticks!" Creative personalization techniques can range from broadcast Emails, Variable Data Printing (VDP) to personalized web sites (pURLs) and more. How creatively and effectively you use your survey built data base is the key to success, no matter what type of promotional method you plan to use.
