WHAT THE HECK IS A Dotmobi?
Dotmobi (.mobi) is domain specifically designed to be used on mobile devices. Essentially these sites are perfect for engaging cell phone users via text-messaging. A (.mobi) domain will bridge the gap between the internet and the mobile users; it will make content more mobile-user friendly by creating content exclusively for the smaller screen and help further help bring true internet services and experiences to mobile users.
(.mobi) AS A PROMOTIONAL MARKETING TOOL
Cell phone users can access these .mobi sites and take a survey that is specifically designed for them. This two-way engagement with a consumer will allow you to capture their emails easily and allow you to build an accurate e-prospect data base. Web site URLs and links can be sent back to the phone screen and rewards such as electronic coupons for taking the time to complete the survey can be downloaded to the participating cell phone or forwarded to home computers.
These promotional rewards can be rebates, buy-one-get-one, discounts, buddy-get-a-buddy, or almost any other promotional incentive you can think of. The redemption of the incentive can be fulfilled many ways. The great opportunity here is that the data can be continuously tracked and the consumer is constantly engaged on the promotion process and up-dating their own records on your data-base.
Dotmobi is a true real-time, targeted one-to-one selling and relationship building tool. Couple all of this with accurate opt-in data capture and the possibilities for increased sales and cross-promotional opportunities are unlimited.
